Why Go Fairtrade?

Interest in sustainability keeps growing. Fairtrade helps you tell your story. Learn more and meet us at events nationwide.

74 percent customers recommendPeople, planet, profit – consumers are asking more from business, seeking greater transparency, and demanding better treatment of farmers and workers.

Using the Fairtrade Mark provides you with assurance in your supply chain and makes it easy for consumers to shop their values.  

Sustainable Supply Chains

At Fairtrade America, we take a holistic view of sustainability rooted in how we treat the farmers and workers at the beginning of the supply chain all the way to the end product. The Fairtrade Standards include strong economic, social and environmental criteria that apply to farmers and workers, traders and companies.

Good for Business

Besides being better for farmers and workers, many companies find great benefits by certifying their products.

With certification and the Fairtrade label on our products, customers trust you and listen to your story. As we enter different markets, that label helps us open that conversation – it’s a way to communicate our values.

Andrina Bigelow,

Fairtrade gives you:

  • Greater visibility in your supply chain, providing you with insights to the people behind the product.
  • Risk mitigation in your sourcing, including compliance with ILO conventions, protection of the environment, prohibitions on child and forced labor, workers’ rights, and trade on fairer terms.
  • Access to the Fairtrade International system with the ability to easily sell your Fairtrade labeled products in other markets.
  • Certification that meets ISO 17065 standards.

Concrete Benefits for Farmers and Workers

Fairtrade global premium 2015-16When you buy and sell products on Fairtrade terms, Fairtrade farmers receive tangible benefits that can help them improve their livelihoods on their terms:

  • The Fairtrade Minimum Price serves as a safety net when market prices fall to an unsustainable level.
  • The Fairtrade Premium, paid on top of the final price, gives farmers and workers a way to invest in their community, their business or their environment.
  • Environmental standards encourage best practices to support healthy communities.
  • Trade Standards around transparency and sourcing plans help farmers plan for the future and create mutually-beneficial relationships with trading partners.

Greater Transparency

Fairtrade is one of the only ethical certifications that looks at the entire supply chain from the producer organization all the way through to the finished product. Compliance is checked by FLOCERT, an independent, third-party certifier assuring transparency and objectivity.

As we grew, we found that we needed to have more transparency and authenticity behind our sourcing. We want to be a part of creating a solution to the larger incomes inequality. Fairtrade America is the gold standard.

Max Darcey,

Fairtrade Standards are established in an open and transparent process according to ISEAL Best Practices and we invite all stakeholders to participate.


In the Fairtrade International system, the farmers and workers we serve have a strong voice with 50% of the vote in our general assembly and seats on the Board and the Standards Committee. Companies and brands are also invited to participate in standards and pricing consultations and contribute to the ongoing innovation of the Fairtrade model.

Ready to take the next step? 

Learn how to certify your products or carry Fairtrade products.

Visit us on the Road

Fairtrade America staff also attend and exhibit at trade shows and conferences to educate companies, activists and NGOs. If your company, group or non-profit would like to learn more about Fairtrade while we’re in one of these cities, contact us at questions@fairtradeamerica.org and let’s set up a meeting.

  • Oct 18

    PMA Fresh Summit

    Orange County Convention Center 9899 International Dr Orlando FL United States 32819

  • Dec 10

    New York Produce Show

    Jacob K. Javits Convention Center 655 West 34th Street New York NY USA 10001