Why Go Fairtrade?

Shoppers want to know where their food and clothing are coming from. Businesses want to mitigate potential risks in their supply chain and do good in the world. Fairtrade is the solution for all of these aims.

Fairtrade is sustainable trade. The Fairtrade Standards are some of the most robust among voluntary sustainability standards and include strong economic, social and environmental criteria. But don’t take our word for it! Here are three good reasons you should get Fairtrade certified.

Fairtrade certification is important to us because it shows our consumers that we care about the treatment of every member of the supply chain, as well the industry’s overall effect on our planet.

Prashant Mehta

Founder, Conscious Step

1. Consumer demand is growing

There is a growing wave of conscious consumerism that we can all see with every trip to the grocery store. More and more shoppers are asking for anything but conventional – whether that be local, organic or fair trade – or as we like to call it LOFT. LOFTy customers know where their food is coming from and feel good that it’s helping and not harming.

Fair trade certification communicates that a fair exchange has happened between the farmers and shoppers and that the farmers are receiving a good deal. Even better, fair trade products are produced without using GMO seeds and support farmers who want to go organic.

The Fairtrade Mark is the most trusted and recognized ethical label in the world. According to a 2017 Globescan study, 81% of US shoppers would view a brand they already buy more favorably if it carried our fair trade logo.

2. Greater transparency

As we grew, we found that we needed to have more transparency and authenticity behind our sourcing. We want to be a part of creating a solution to the larger incomes inequality. Fairtrade America is the gold standard.

Max Darcey,

Fairtrade is one of the only ethical certifications that looks at the entire supply chain from the producer all the way through to the finished product. Supply chains are regularly audited to make sure the standards are being met. If you work with Fairtrade, you will be informed of issues, gaining greater supply chain visibility. Fairtrade helps you mitigate risk in your sourcing by complying with International Labour Organization conventions, encouraging environmental stewardship, prohibiting child and forced labor, supporting workers’ rights, and trading on fairer terms.

The Fairtrade America team can work with you to tell the story of your producers, bringing your customers closer to your products and the people who grew them.

3. Concrete benefits for farmers and workers

When you buy and sell on Fairtrade terms, producers receive tangible economic, environmental and social benefits.

  • Economic: Two pricing mechanisms work together to make sure producers are fairly paid for their work. The Fairtrade Minimum Price serves as a safety net when market prices fall to an unsustainable level. The Fairtrade Premium, paid on top of the final price, gives farmers and workers a way to invest in their community, their business or their environment.

  • With certification and the Fairtrade label on our products, customers trust you and listen to your story. As we enter different markets, that label helps us open that conversation – it’s a way to communicate our values.

    Andrina Bigelow
  • Environmental: Fairtrade has clear standards that include criteria such as banning certain harmful chemicals and pesticides, prohibiting GMO seeds, and suggesting ways to minimize water use. These standards encourage best practices to support healthy communities.

  • Social: The Fairtrade Premium promotes the democratic process, giving everyone a vote. This is a big boost for female farmers and workers, who have often been marginalized. Additionally, Fairtrade standards ban the worst forms of child and forced labor, protecting the most vulnerable.



Ready to take the next step? Learn how to certify your products.