by Najy Kamal, Digital Communications Manager
October isn’t just about ghouls and goblins – it’s also about fairness for farmers.
October is Fair Trade Month, when people around the world join together
to make sure farmers can get a better deal for their hard work.
Celebrate the end of Fair Trade Month by making your Halloween fair!
Give your trick-or-treaters chocolate they’ll love and do good by the
farmers who produced the cocoa and sugar. No tricks here, just treats!
The fact is, for many struggling cocoa farmers, the future can be
downright scary. Seventy percent of the world’s cocoa comes from
Western Africa, where farmers often struggle to earn enough to support
their families, plan for the future, or even meet basic needs. There’s
even the possibility that the cocoa in that convenience store candy bar
you usually give out was harvested by a child not much older than the
trick-or-treater at your door.
Chocolate bearing the Fairtrade seal means the whole supply chain –
from bean to bar – meets or exceeds our strict certification standards.
For farmers, that means a getting a better price for their product,
democratic decision making, and safer conditions in the workplace, to
name a few. For you, that means peace of mind and a great tasting
This Halloween, ditch the tricks and treat farmers fairly by handing
out Fairtrade chocolate!