Using the Mark as a business

The FAIRTRADE Mark is the most widely recognized international ethical label

  • Can I add the Mark to my own business materials?

    Yes, but all artwork must be sent to Fairtrade America for approval at  Please attach the artwork and detailing which Fairtrade certified products you are selling, their brand names, and your supplier.

    Please note that there are no “Fairtrade businesses,” only Fairtrade certified products.

  • I want to promote Fairtrade products in my business

    We have large range of business resources to help you and your company promote Fairtrade products.


    We can work with your business individually to get the support you want. Please email us at to talk about what we can do for your business.

  • How do I use the Mark on packaging?

    You will need to be Fairtrade certified through FLOCERT in order to put the FAIRTRADE Mark on your packaging. Please email us at to discuss packaging requirements or visit our For Business pages.

  • Why do you call it the FAIRTRADE Mark?

    We call our certification label the FAIRTRADE Mark so that it won't get confused with other Fairtrade logos. The FAIRTRADE Mark is the certification label that only goes on Fairtrade certified products. It has a black box around a round design of a person reaching up to the sky. If you are promoting Fairtrade products, please use the Mark.

    On the contrary, if you are partnering with Fairtrade America, please use our logo, which looks similar, but it does not have a black box.