14 April, 2017

Is Your Coffee Special?

coffee cupping COMSA Honduras
by Kyle Freund, Digital Content Manager

Hints of clove, a syrupy mouthfeel, blueberry notes – the language around coffee is as complex as the beverage. What makes a coffee special?

On April 20, thousands of coffee lovers will descend on Seattle for the Global Specialty Coffee Expo, the world’s largest coffee conference. We’ll be among them meeting with Fairtrade farmers, traders, companies and manufacturers who all converge to talk coffee and enjoy the world’s finest.

We’ve all stepped into a coffee shop and been confronted by detailed descriptions:

  • Sweet green apple with a silky body, long finish and notes of vanilla, raisin and peach
  • Rich notes of chocolate and spice with a syrupy mouthfeel
  • A heavy cup with Burgundian fullness, alive with fruit, smoke and earth notes

At times, it can be intimidating. I just want a cup of coffee! Can one coffee really contain all of that?

Taste the rainbow

SCAA Coffee flavor wheel cupping For a long time coffee was a simple commodity. Roasted dark, sold cheap and chugged throughout the day. The term ‘specialty coffee’ was first coined around 1974 by Erna Knutsen, a luminary in the coffee world. What Erna knew and pushed forward was an appreciation for coffee’s potential. Since that time, specialty beans have become a major force in the US representing 55% of the coffee market share.

A coffee is ranked as specialty when it scores 80 points or higher on a 100-point scale according to the Specialty Coffee Association. This is determined by cupping, the way coffee professionals evaluate and compare coffees.

To newbies, cupping seems a strange ritual – people with deep bowled spoons in hand circle a table set with fresh brewed coffees and dip down to sniff, using the spoon to quickly slurp a small sample (and then spit it out).

This is usually the stage where a coffee is anointed with those flowery descriptions. Coffee far outshines wine in the number of aromatics and flavors, which is why cuppers rely on the SCA’s Flavor Wheel (at right), a detailed mapping of vocabulary to use when describing and ranking coffee.

(Fairtrade will be holding a cupping at the Coffee Expo on Saturday, April 22, details here.)

But ultimately it’s the farmers

Fairtrade CoffeeThough most coffees get their specialty badge at the cupping table, the fact is that every coffee is special, no matter the quality. Coffee depends on the skill and care of farmers – hands in the ground, nurturing life from a small seed – and lot of hard work goes into just getting those beans to the cupping table.

The majority of the world’s coffee is produced by 25 million small-scale farmers – meaning farmers working 5 acres or less (the average Fairtrade farmer works just 3.4 acres of land). Many of these farmers are dependent on coffee to support their families and entire communities rely on the once-a-year harvest.

As the market for specialty coffee grows, it’s important to make sure farmers receive prices that not only allow them to survive, but to support their families and invest in improving their businesses so we can continue to enjoy 'special coffees'. This why Fairtrade farmers value the Fairtrade Minimum Price that protects them from volatile markets and the Fairtrade Premium, which allows them to invest money in their communities or their businesses.

Join the Cupper’s Delight Giveaway

Click here to enter our Cupper’s Delight Giveaway on Facebook, Twitter or Instagram for your chance to win four bags of Fairtrade coffee!

Extra Credit

If you want to get really detailed, check out this short video with Joe Marocco of Café Imports, an importer of specialty coffees based in Minneapolis.

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