A golden moment for Rio De Janeiro during the Summer Olympics as the city becomes Latin America’s largest city to be declared a Fair Trade Town.
Rio de Janeiro has joined more than 1,800 cities, towns and villages around the world that are dedicated to the fair trade principles ensuring a better deal for farmers and workers. The official ceremony took place against the backdrop of the Olympic Games. Nearly 100 attendees toasted with caipirinhas made with Fairtrade limes grown by Brazilian farmers.
"Rio de Janeiro is now part of a network of more than 1,800 Fair Trade Towns all over the world. These cities are educating consumers and raising awareness about Fairtrade’s benefits and its impact changing the lives of the marginalized small farmers all over the world,” said Naji Harb, president of Fairtrade Brasil. At the ceremony, Harb presented the Fair Trade towns certificate to Franklin Dias Coelho, Rio’s Secretary of Economic and Social Development.
Rio de Janeiro's Fair Trade Town Ceremony
The initiative to make Rio a Fair Trade City began in 2013 when Ro hosted the World Fair Trade Week and gained momentum two years later with the signing of a declaration of support to become a Fair Trade City by Mayor Eduardo Breads.
Fairtrade certified products such as acai juice, lemon, limes, honey, fruit and coffee, can now be found at more than 200 shops, cafes and restaurants across the city. Many of these are local products, grown by Fairtrade certified producers in Brazil. Coffee from Fairtrade farmers in Minais Gerais is being served at the Olympic Games sites.
Selling on Fairtrade terms enables these farmers to receive fairer prices for their products and invest in their future. There are currently 42 Fairtrade certified producer organizations in Brazil, over half of which are coffee producers.
Rio De Janiero is now the second town in Brazil to receive Fair Trade Town status, following Pocos de Calda in 2012.
To find out more about Fair Trade in Brazil, visit http://www.fairtradebrasil.com.br/home