Hans P. Theyer to Lead Fairtrade America

(Washington, DC) – Fairtrade America, the new organization representing the international Fairtrade system in the United States, today announced the appointment of Hans P. Theyer as its executive director.

“I have seen first-hand the incredible difference fair trade can make for farmers, workers and entire communities in developing countries,” said Hans. “I am proud to lead the U.S. organization that will expand the benefits of the international Fairtrade system, and I look forward to raising public awareness and working in partnership with companies, retailers, producers and all fair trade advocates that share our vision of building a vibrant fair trade movement in the United States.”

Prior to joining Fairtrade America, Hans helped create and run a consulting practice specializing in developing social impact strategies for businesses. He previously served as Executive Director of Agros International, a non-profit organization dedicated to rural poverty alleviation throughout Central America and Mexico. Hans was a leader in Microsoft’s Rural Computing effort, an initiative to empower emerging markets throughout the rural, developing world with access to information and communications technology.

Originally from Chile, Hans holds a Masters in Business Administration (MBA) degree from London Business School. He has nearly 20 years of experience in business including sales, marketing and business development positions with Microsoft and leading international banking institutions.

“Hans brings tremendous assets to Fairtrade America, including a fantastic combination of business and international development experience, strong connections and work with rural communities across Latin America and Asia, and fresh ideas and vision for growing Fairtrade in the United States,” stated Bama Athreya, Board Chair, Fairtrade America. “Under Hans’ leadership we look forward to collaborating with our business and non-profit stakeholders so that more Americans will learn about fair trade, buy Fairtrade products and have the opportunity to play an active part in empowering small farmers and workers to improve their lives.”

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