Choose the world you want

Choosing Fairtrade is choosing the world you want.

But how? Fairtrade works to rebalance trade, making it a system rooted in partnership and mutual respect rather than exploitation.

It’s about businesses, shoppers, farmers and workers all partnering together so we can all experience the benefits of trade.

$2/day
is what many smallholder farmers around the world live on, according to the World Bank
82%
A recent Oxfam study found the the bottom 50% of the global population saw no growth in wealth, whereas the top 1% nearly doubled their wealth in 2017
160M
children are involved in child labor globally.
1 of 3
Unfair trade creates inequality

Why is Fairtrade needed?

The unfortunate reality is that most trade disproportionately benefits companies near the end of the supply chain rather than the people at the beginning. So farmers growing cocoa, coffee and bananas are often left to subsist on little when big businesses are making money on their hard labor.

How Fairtrade works

Fairtrade puts more money into the hands of farmers and workers through a unique pricing model, sets and monitors rigorous standards at every step of the supply chain, supports producers through local and regional expert networks, and creates demand for ethical goods in countries like the US.

This shift makes a difference

Over the past 30 years, making the terms of trade more fair has had a tangible impact on farming communities around the world.

Ethos of Collaboration

$2+ billion is the amount Fairtrade farmers and workers have earned in Premium over the last decade.

banana worker Farmer's Empowerment

$120,000 is the average amount each Fairtrade producer organization receives in Fairtrade Premium.

Field of small banana plants in the Dominican Republic. Business-Farm Improvements

41% of small-scale producer organizations invest their Premium in services to members like new farming equipment and direct payments.

Growth and Innovation

70%+ of Fairtrade farmers have diversified their income.

How can you get involved?

Fairtrade certified coffee sits next to a delicious cookie and a puzzle.

Choose certified products

By simply swapping regular products for Fairtrade ones, you are doing your part to make supply chains more sustainable. Our Product Finder makes this easy! Bookmark it today.

Learn about Fairtrade farmers

There are nearly 2 million Fairtrade farmers and workers. They are mothers, fathers, entrepreneurs, community members and so much more. Get to know the people behind your food.

Follow along

Stay up-to-date with Fairtrade! Be the first to hear about new certified products, updates from Fairtrade farmers and tips on how to live sustainably.