Activate your shoppers

October is Fairtrade Month, and we are celebrating everyone who makes Fairtrade happen – including you! Every purchase of a Fairtrade certified product from your store helps shift the balance of trade so farmers get a better deal. Together, We Are Fairtrade.

Join us in reminding shoppers that we all have an incredible opportunity to create the world we want!

Join the Fairtrade Month celebrations!

In October 2024, we retailers shoppers their commitment to people and planet and helped them shop their values. Be part of these activations in 2025!

Highlight Fairtrade products in your store

In 2024, we shared printed campaign signage, including end cap displays, tabletops and shelf wobblers, for your Fairtrade merchandising displays.

We Are Fairtrade logo

Celebrate with your shoppers online

Plan social content, email newsletters or digital flyers and circulars to build shoppers' understanding and excitement for Fairtrade Month!

Share an experience with your shoppers

We've seen retailers across the country host special events with their shoppers to celebrate Fairtrade Month in creative and memorable ways.

We are Fairtrade

In October 2024, we hosted the ‘We are Fairtrade’ Campaign across the US and Canada. With public art, in-store activations and digital storytelling, we increased awareness and support for Fairtrade certified products, reminding shoppers that together, We Are Fairtrade.

Sign up for our retailer newsletter

Want to stay updated on new opportunities to learn and share about Fairtrade with your shoppers? Sign up for our quarterly newsletter “Cart Talk” and get them delivered to your inbox.

Thanks for your interest in bringing Fairtrade to your shoppers!

You can look forward to relevant news, information about Fairtrade’s impact, access to free in-store and digital resources and opportunities to get involved with our Fairtrade campaigns!

You can always reach out to our team at retail@fairtradeamerica.org with any questions.