Activate your shoppers

October is Fairtrade Month, and we are celebrating everyone who makes Fairtrade happen – including you! Every purchase of a Fairtrade certified product from your store helps shift the balance of trade so farmers get a better deal. Together, We Are Fairtrade.

Join us in reminding shoppers that we all have an incredible opportunity to create the world we want!

Join the Fairtrade Month celebrations!

This October, show shoppers your commitment to people and planet and help them shop their values.

Highlight Fairtrade products in your store

Use printed campaign signage, including end cap displays, tabletops and shelf wobblers, for your Fairtrade merchandising displays.

We Are Fairtrade logo

Share Fairtrade content with your shoppers & followers

Use our toolkit of visuals and messages to feature Fairtrade in your October social posts, emails or store flyer!

Celebrate Fairtrade with your community

See our action guide for retailers to get inspiration for events and activations to mark Fairtrade Month with your people.

We are Fairtrade

On October 1st, we’re launching the ‘We are Fairtrade’ Campaign across the US and Canada. With public art, in-store activations and digital storytelling, we hope to increase overall awareness and support for Fairtrade certified products. And remind shoppers that together, We Are Fairtrade.

Sign up for our retailer newsletter

Want to stay updated on new opportunities to learn and share about Fairtrade with your shoppers? Sign up for our quarterly newsletter “Cart Talk” and get them delivered to your inbox.

Thanks for your interest in bringing Fairtrade to your shoppers!

You can look forward to relevant news, information about Fairtrade’s impact, access to free in-store and digital resources and opportunities to get involved with our Fairtrade campaigns!

You can always reach out to our team at retail@fairtradeamerica.org with any questions.