Get discovered by new retailers

RangeMe is an online platform that enables retail buyers to efficiently discover innovative and emerging products while empowering suppliers to manage and grow their brands with the tools, insights, and services they need.

As of September 2021, they have over 12,000 registered retail buyers on the platform and 175,000 registered suppliers. There are more than 750,000 registered products to explore.

RangeMe launched in the USA in 2015 after starting in Australia. In 2017, it was acquired by tech company ECRM. Since then, RangeMe has expanded to the UK and Canada. It’s looking to further expand into Europe.

RangeMe allows brands to log their products and get discovered by retailers. 12,000 retail buyers are registered on the platform so it’s a useful tool for getting noticed! Plus, signing up is free (it offers some paid features as upgrades).

RangeMe specializes in small to medium brands ($0 – $5m revenue) – from startup to establishment.

Yes! For example, see this press release from September 2021 announcing a new partnership between RangeMe and Giant Eagle.

RangeMe has a pricing model similar to LinkedIn. Anyone can use it for free and find it helpful. If you want to get more features, there is a monthly fee.

The power in our partnership is data-sharing. Fairtrade America provides RangeMe the UPCs for all Fairtrade certified products registered on their platform. This ensures that they are accurately tagging brands that sell Fairtrade certified products. Retailers can search using that tag – a powerful tool!

Fairtrade America does not share any details beyond UPC and product name.

Make sure that you register your individual products on RangeMe and include the UPC number. They’ll match that with the numbers Fairtrade America provides (on a quarterly basis) and a badge will appear on your products’ profiles.

Go to https://www.rangeme.com/fairtradeamerica and fill out a short form. Easy peasy!