Making the case for Fairtrade

We are here for you! We know that standing up for ethical and sustainable sourcing isn’t easy. That’s why we have assembled some of our road-tested pitch materials for you.

Fair Trade Basics

Share these simple and visually appealing one-pagers with your team to get their gears turning about how your brand can contribute to the impact of Fairtrade on farming communities around the world.

Fact Sheet

Learn what the Fairtrade Mark stands for, who we work with and what we do.

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Five Areas of Impact

Get the details on how fair trade has a tangible impact on five big social justice areas like child labor and gender equality.

Reference Guide for Fair Trade Certifications

Don't just take our word for it. The Fair World Project recently analyzed how different certifications compare.

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Digging deeper

Deepen your conversation on fair trade sourcing with your colleagues by finding out how it applies to your industry and how switching can directly contribute resources into farming communities that need them.

The Fairtrade Four

Learn about the four commodities in which Fairtrade has the most impact for farmers and workers.

Global Impact Stories

Let the farmers speak for themselves! Hear directly from producers on what Fairtrade has meant to them and their communities.

Fairtrade Consumer Insights

Leverage our latest research on US shoppers' recognition, trust and purchasing patterns of Fairtrade products to show how valuable certification can be for your company.

Every Nibble Counts

Do you use cocoa in your products? Share these resources with your team to get them thinking about what fair trade could mean for your brand.

Every Sip Counts

Are you in the coffee business? Start educating your team on the benefits of fair trade with these coffee-specific resources.

1% for the Planet

You can meet your 1% For The Planet commitment by being Fairtrade! Find out how

72%

of US shoppers trust the Fairtrade Mark
80%

of Fairtrade shoppers would pay more to ensure a fairer price for producers
2x

Fair trade chocolate sold at twice at twice the rate of conventional
73%

of Millennials would pay more for sustainable products according to recent study

Trends

The proof is in the data

Shoppers are demanding more from the companies they buy from. Get the stats to back up your pitch.

Consumer Trends

Stay Informed

Pitching your team isn't easy! We appreciate that you are actively trying to create change within your company. Sometimes timely information makes all the difference—stay up to date on the latest news by signing up for our newsletter or following us on LinkedIn.