Main Navigation

Main Navigation

Registration & Labeling

Our fair trade label is backed up by our rigorous standards and expertise in a wide variety of products. It requires real effort to change the status quo. Hard work and commitment deserves recognition! After you get certified, show your customers and followers you made this important step.

Licensing Contract

You enter into a licensing agreement with Fairtrade America. Now you are officially able to start using the Fairtrade Mark!

A close up of Ben & Jerry's ice cream

Artwork & Recipe Approval

Our Compliance Team will review the recipe and supply chains of the products you wish to label, making sure they were sourced from Fairtrade certified farms and meet any ingredient thresholds. The team will also help you correctly position and use the Fairtrade Mark on your certified products’ labels. Both of these actions are done through our partner portal Connect, which you’ll get training on. Any new products you launch in the future will go through the same steps.

Connect Portal
An overhead view of Fairtrade ingredients, coffee, bananas, and spices.

Update Your Marketing Materials

As you get new packaging printed, it’s time to think through the many ways that your company can amplify the exciting news that your product(s) are now Fairtrade Certified! Educating your sales team and buyers is a good place to start, and we have some tools to help.

How to use the Mark
View of Clipper tea box

Product Launch

We are excited to partner with you to celebrate the launch of your newly Fairtrade certified product. Let’s dream big!

Get inspired
Fairtrade Avocadoes with The Mark
  • 72%
    of US shoppers trust the Fairtrade Mark
A growing market

Shoppers are demanding more

There is a growing wave of on conscious consumerism. You can see it with every trip to the grocery store and in the type of new products being advertised, especially online. Companies are proudly showing off their ethical, sustainable, eco-friendly and fair trade commitments. It’s not enough to just say you are doing the right thing—nowadays, you need to prove it. That’s what we’re here for.

See Consumer Trends