We must do more
Because of unfair trading practices, many farmers and workers around the world don’t earn a living income regardless of how hard they work. This extreme poverty leads to other problems like deforestation and child labor. Farmers are forced to answer unthinkable questions, like “Should I preserve this forest? Or should I clear it to feed my family?”
Cocoa farmers deserve better
These problems aren’t new. For decades, corporations and governments have seen and ignored them or failed to address the root of the issue: farmers aren’t getting a fair deal.
But it doesn’t have to be this way. We have to do more. When we as shoppers choose ethically-produced chocolate, we’re telling companies to prioritize a fair deal for farmers. More companies sourcing Fairtrade means a fairer future for farmers around the world.
How do you make a difference?
Spread the word
Fairtrade America created “It’s Only Fair” videos to turn this big global issue into a more relatable problem. Simply by asking how long someone would work for $1, we hope to bring injustices to the hearts and minds of Americans who are more attuned to issues like fair pay and working conditions.
Tools to have a conversation
There’s one simple first step you can take to make an impact: talk about Fairtrade with friends and family. Just one conversation can have a positive ripple effect on others around the globe. Check out our resources to help you have that conversation.
A fairer deal makes a difference
Hear from farmers about the impact that trading on Fairtrade terms has on their daily lives and their communities.
About Fairtrade America
We are the US branch of Fairtrade International – a network of nearly 2 million farmers and workers, 2,400+ businesses and countless shoppers worldwide. We work to create a world where all farmers and workers can enjoy secure and sustainable livelihoods so that they can thrive and have the freedom to decide on their own futures.
We do this by supporting and challenging US businesses to prioritize the people and places that are behind the products we use every day. By improving the terms of trade – a notorious driver of inequality – we put money back in the hands of farmers and workers, which they choose how to spend.
