Combating price pressures for growers: Interview with Amanda Archila and Anna Mann

“This race of quickest profits has turned the trade of products into a much bigger game of chance, and the highest earnings tend to go to people much further down the supply chain than farmers and workers” – Amanda Archila, Fairtrade America

Fairtrade America’s executive director, Amanda Archila and Fairtrade Foundation’s assistant director – responsible business, Anna Mann recently joined Innovation Forum’s podcast with Ian Welsh, discussing pricing pressures in food value chains and next steps in combating the persistent nature of the issue.

The interview focuses on the importance of pricing in commodity supply chains and the future of industries like coffee, cocoa and bananas. With the looming deadline of the EU deforestation regulation approaches and the accelerating effects of climate change, there’s an apparent need to take critical action to bridge the gap between price and value.

Fairtrade Foundation and Fairtrade America is excited to be the official knowledge partner for Innovation Forum’s upcoming Future of Food and Beverage conferences, taking place in Amsterdam on 14th-15th May and in Minneapolis on 29th-30th May.

As part of Fairtrade’s community, use code FAIRTRADE15 for an exclusive 15% discount on conference passes.

Amanda will be in Minneapolis leading a discussion on living incomes and living wages as well as moderating a session on how to create a robust framework for collecting, assessing and validating enterprise Scope 3 emissions inventory with panelists from JBS, Schnider Electric and G Bar C Ranch.

Anna will be joining in Amsterdam to discuss how to bridge the gap between price and value with representatives from Huel, Nordzucker and Longrun Sustainability. She’ll also be moderating how business can integrate biodiversity and nature into their climate strategies, alongside Sainsbury’s, JDE Peet’s and Verstegen.