Unfair trade creates inequality
The unfortunate reality is that most trade disproportionately benefits corporations near the end of the supply chain rather than the people at the beginning. So farmers in the Latin America & the Caribbean, Africa & the Middle East, Asia and Asia Pacific growing cocoa, coffee and bananas are often left to subsist on little when big businesses are making money on their hard labor.
Focused on income
Without a sustainable source of income, it is impossible to live and provide for your family, let alone run your own business. That’s why we focus first on making sure that farmers and workers get a fair deal for the products they grow—because they earned it. We believe all people should have the right to thrive and that means they need the resources to do it. The ripple effect is huge. Focusing on creating more just and equitable trade:
We have high standards
We work in parts of the world where government oversight is limited, infrastructure (roads, wells, public services, etc.) is often lacking and human rights are sometimes forgotten in favor of more urgent needs. While Fairtrade works with governments and NGOs to change this, we know real people are struggling right now—so we set research-driven standards to ensure that people and the environment are prioritized today.
Worth the investment
Unsustainably-sourced products have a price—even if the shopper or the business doesn’t feel it—and that cost is often in the livelihoods of the people at the beginning of the supply chain. Through the global fair trade movement businesses, NGOs, and shoppers alike are rebalancing trade – one product at a time.
Good for business
Not only does fair trade add credibility to your brand, but it also strengthens supply chains and adds transparency. It also provides peace of mind in knowing that, as a business owner, you did your due diligence in finding an ethical and sustainable supply chain.
Good for shoppers
Greenwashing is a real challenge. Sifting through the claims can be confusing. But our green and blue Fairtrade label on products lets you know that specific products have been vetted to our high environmental, social and economic standards.
Good for the planet
Farmers are on the frontlines of climate change. This is apparent in changing weather patterns, shifting harvest seasons and countless other indicators of this devastating shift. For years, Fairtrade has prioritized the planet by banning toxic pesticides and GMO seeds as well as incentivizing organic farming practices.
I am afraid of nothing because I know how to manage my money. I am stronger. I am a leader of many people now and know I can do things on my own.
Rosine Bekoin, Cocoa Farmer in Cote d'Ivoire
Invest in our collective future
It is possible to meet your needs today without sacrificing our future. By choosing Fairtrade, you are shaping trade with people and the planet in mind.
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