What is the Think Big, Shop Little Labels Campaign?
This January we’re celebrating change for good with the Think Big, Shop Little Labels campaign – and inviting everyone to shop sustainably throughout the store! By looking for Non-GMO Project Verified, Fairtrade and the Marine Stewardship Council labels on groceries, you can be certain you’re supporting practices that are better for people and the planet. Through their rigorous standards, these third-party certifications are driving critical environmental and social change in our food systems. Celebrate the good food movement by shopping for these little labels that are making a big difference toward a better, more sustainable future for all!
For retailers
Shoppers are demanding more. More from their local stores. More from their chosen brands. Even more from the farmers who grow their food.
Transparency in food production and in labeling is critical. Shoppers have a right to if know what they’re buying supports both people and the planet. Choosing well-recognized, third-party seals on products is the best place to start.
What you can do
Spread the word to your shoppers. Access our media kit below for free materials to highlight products that are Fairtrade certified, MSC certified and Non-GMO verified throughout January. Support brands working towards a more sustainable future and increase sales of these premium products.
Download the media kit
We have a wide variety of assets to connect your shoppers with their values in-store and online. Our media kit has posters, infographics, digital stamps, messaging, and other great items for your communications and merchandising teams.
About the Marine Stewardship Council
The Marine Stewardship Council (MSC) is a global, science-based nonprofit helping to protect the ocean and safeguard seafood supplies for the future. For over 25 years, the MSC has been working with scientists, fisheries, seafood companies, industry experts, retailers, conservation groups, and other nonprofits to improve the way our ocean is fished through the MSC Fisheries Standard and Chain of Custody Standard. The MSC program incentivizes and rewards sustainable fishing practices globally. Through the use of the MSC blue fish label, the MSC makes it easy for everyone to identify and choose sustainable, wild-caught seafood from a certified source. Learn more at www.msc.org.
About the Non-GMO Project
The Non-GMO Project is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. The Non-GMO Project Verified seal remains North America’s most trusted third-party verification for GMO avoidance. Backed by our rigorous Standard, the Butterfly label is a meaningful way for brands and retailers to show their commitment to non-GMO choices and the food transparency that shoppers seek. Learn more at www.nongmoproject.org.
Frequently Asked Questions
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